Service Design: Intelligent sports operator (ISO)

Senior Capstone Graphic Design Fall 2018


 

Intelligent Sports Operator


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INITIAL RESEARCH


During my initial research I managed to find a few companies that specialize in sports and data analytics. ShotTracker, Scisports, and Homecourt are great companies that fueled the progression of my branding and the overall
structure of project.

 
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DESIGN THINKING | MAPPING


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Touch Points


Desktop Interface

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Mobile Application

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Product Apparel

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Future Innovation (Wearables)

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Reflection


The evolution of sports is leaning towards data analytics and I believe this project is a great start for me to get involved in the sports/data visualization & data analytics movement. In the near future I want to create a fully functional prototype that implements the features from my mobile and desktop touch point in real-time.