Flipboard Redesign

The goal of this assignment was to take an existing brand and find a way to improve it or make it more interesting. The brand I decided to focus on was Flipboard, which is a personalized magazine application that allows user to collect preexisting articles and archive them for other people to see. This application is available via mobile phones, wearables, tablets and PC platforms.

Software: Adobe Affect Effects / Adobe Illustrator / Adobe Photoshop / Adobe Media Encoder

jhodge_expectedd.gif
jhodge_unexpected.gif
jhodge_subbrandd.gif

Expected

The expected logo animation represents the obvious gesture of flipping. Since the brand is named Flipboard I wanted to create an animations that gives a visual depiction of the brand. 

Unexpected

The unexpected logo animation shows a different form of flipping. Instead of having the red bar flip horizontally and vertically, I wanted to create a flip in scale by having the red bar oscillate from side to side.

Sub-brand

Flipshare is a hypothetical sub-brand of Flipboard. It allows users to capture, explore and share their own experience to the public. I used a small icons such as camera icon, simple share icon and a global within the animated red bubbles to represent the several services the sub-brand has to offer.

Video Opener Animation

Software: Adobe After Effect / Adobe Premiere / Adobe Media Encorder

Main.gif

Rebrand Intro GIF

Rebrand is my creative alias, which represents my freelance designer service on social media. I thought I would be cool create a short 3-5 second animation as opportunity to show of my animation abilities and to have a potential video intro opener for videos I create in the near future

Jdh.gif

JDH Production GIF

JDH productions is my first iteration of title animation title sequence. I was fascinated with the glitch intro theme so to implement that element in my creative process.